LETS TALK ABOUT SOCIAL MEDIA WORKING FOR BUSINESSES.
Gone are the days of someone calling their friends to find a local plumber, florist, a trust-worthy lawyer or doctor! Gone are the days when you'd pick up your yellow pages and find the largest ad to call. These days everything is done online. We search reviews for companies, read their employee bios, rate their services and tell all of our friends about it on Facebook, Twitter, YouTube, Angie's List, Google Plus and others.
So let's say that I loved eating at a local pizza joint, or I just bought an amazing product that I just can't live without and want to tell my Facebook friends. Within seconds from my smart phone, tablet, iPad, or computer I can let thousands of people know about my experience. Then if just one of those friends happens to Like my post, they blast my comment over to all of their thousands of friends and so forth and so on. You can see how quickly something could go viral.
SO WHY IS SOCIAL MEDIA REALLY IMPORTANT FOR MY WEBSITE?
When folks log onto search engines (Google, Yahoo, Bing, etc) to find a product, review or business, the results appear based on a quite a few different factors. Several of these major factors are addressed with Social Media. Current Customer Reviews, Social Interaction, Fresh Content, and Back-links are just a few of these factors that can drastically transform your website's traffic. And the best thing about this is it's not just traffic numbers. These will be actually customers looking for your exact service or product.
Social Media is also important for your website because it shows these search engines that you care about being up-to-date and about interacting with people. It shows that you care about extending your website's content to the possibility of thousands. It shows that you want to know your customers feedback and reviews. It also shows that your website is networked on multiple platforms (depending upon how many of these social media tools you use.