Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results.
So why is WordPress so important?
WordPress powers 75 million websites on the net, and this number is growing. You might be surprised to know that CNN, eBay, Forbes, and The New York Times all use WordPress.
Pretty impressive, right?
But it's not WordPress itself that yields high-quality results on the SERPs (search engine result pages). A search engine doesn't care about your website platform or CMS, WordPress or otherwise. It's the format that WordPress uses that gets Google all excited. And when you use THIS format, you can give your pages a competitive edge.
Consider this - WordPress websites are text-based, even the ones with loads of graphics. This structure makes it much easier for Google's search bots to crawl through, so your pages are indexed quicker and more frequently, and it's much easier for your friends, customers, clients, etc., to find you on the web.
WordPress has an advantage on the SERPs in comparison to Flash-based websites or pages that are harder to find by the Google spiders. So in this case, it seems like less is MORE, especially as Google favors more basic web-design than big, glossy, graphic-filled pages with not much substance.